Marketing for small business

So you’ve done your UK company formation, you have opened a business bank account, hired your accountant (if not, go to our accountants database to find one), etc. You are now ready to trade. But, where are your customers?  Many people unfortunately start a business without any ideas of how to market their service or product, and then they wonder why their business fails.

To make sure that you don’t end up as one of those people, we’ve compiled from various sources, the ultimate free marketing special reports which include quite a big list of marketing ideas, dos & donts of website design and writing winning press releases.  Some of these ideas should be suitable to be applied to your business. There is really no secret in marketing, but the main things you must remember: do your research, know your market and try to use a combination of ways to market your business.

Marketing ideas (pdf)

Website design – dos & donts (pdf)

Writing winning press releases (pdf)

Exhibitions tips (pdf)

Every business, big or small needs a marketing plan.  It is not just about putting an advert in the local paper, especially if it is a brand new business. A marketing plan gives your business focus and ensures that you are targeting the most appropriate customers with consistent and compelling messages about your business.